The State of Yellow Pages

Andrew Shotland is at the Kelsey show in Florida — home of Disney World and the forthcoming Harry Potter theme park — and has captured some great data about the state of the YP industry from the mouths of the execs themselves:

  • Advertiser volume has decreased from 3.7MM in 2006 to 3.4MM in 2008 while average account value has increased from $2,701 to $3,250 in the same time period.
  • EBITDA margins have dropped from 45% in 2004 to 43.5% in 2008.
  • Europe has the largest share of revenue from online with 25% in 2008.  North America is at 10.4%.  15% avg global share from online.


  • We will sell leads rather than products
  • Price per call is a leading model going forward

More good stuff at his post. The day of reckoning is at hand . . .


3 Responses to “The State of Yellow Pages”

  1. Charles Laughlin Says:

    Hi Greg. Just as an FYI, the numbers Andrew cites here are a combination of estimates I developed for this presentation and ratios from the Global Yellow Pages report forecast. We enjoyed Andrew’s coverage of our event, and his panel on SEO was very well received. Sorry you couldn’t be there. Maybe we’ll go back to Orlando after the Harry Potter theme park opens — was not aware of that one.

  2. Greg Sterling Says:

    Thanks Charlie. Hope you’re well.

  3. WebMaster Says:

    Congratulations on your site. He is really very good. Meet my too. best regards

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