I wrote a couple of posts yesterday about newspapers and pay strategies and their look to mobile as a critical new platform. In the first piece, I summarized a survey from The American Press Institute. Today I found a consumer survey commissioned by PaidContent and conducted by Harris.
Q: What would you do if your favorite news site began charging?
Source: PaidContent UK/Harris Interactive (2009); n=1,188 adults
For more on age and income segmentation, go to the full article.
Only 5% are apparently willing to pay in the abstract. Not bad, but not terrific. Subscription fees from that small minority of users would need to offset advertising losses from all those abandoning the site.
While attitudes and behavior are often disconnected, these data are consistent with other data and anecdotal evidence that confirm newspapers will find it challenging to implement paid strategies.