Presence aware marketing platform ContactAtOnce! announced a deal with CarsDirect. The company, which provides chat modules that facilitate live conversations between merchants and consumers, has been moving deliberately through the auto vertical and adding partners. (It’s akin to Click2Call and could be PPChat if desired.)
CEO John Hanger said to me in an email, “CarsDirect is the latest vertical search site to license our solution, joining Cars.com, Cox AutoTrader, CarSoup.com, and roughly 35 other automotive sites including many local newspaper-sponsored automotive sites (e.g. San Francisco Chronicle, Houston Chronicle, Colorado Springs Gazette, etc.).”
However the company sees its technology broadly applying to many other SMB and local segments beyond automotive.
The challenge with other segments is that you’ve got to have somebody willing to be there to chat with prospects. That makes the most sense in high-consideration verticals such as automotive, but also real estate and perhaps home improvement as well. There are probably others.