ValPak is now available via a nicely done iPhone app. I expect it will be quite successful. There are lots of coupon sites in the Apps Store but the ValPak brand will carry considerable weight with consumers. I also expect that the company will see more redemptions accordingly via the app. The problem with the “blue envelope” (at least in my house) is that you put the coupons you want to use in the drawer and then often forget to use them.
But the iPhone app solves that problem because it’s always accessible.
I’ve provided some additional discussion and detail at Internet2Go/LMS.