Canada’s YPG Refreshes iPhone App

Picture 127I finally got around to testing and comparing some of the YP iPhone apps yesterday, something I’ve been meaning to do literally for months. Among the ones looked and and compared were:

  • YPMobile
  • Superpages
  • Sensis (Australia)
  • Eniro (Sweden)
  • YPG (Canada)
  • Pages Jaunes (France)
  • Dex

It’s quite interesting to see what features are present or missing on each of them. While there are some differentiated elements on some of them, most don’t stray too far from a basic template. There are some clear leaders in the group but no single app that “brings it all together” in a breakthrough or break out way. Which is your favorite? Do you use any of them?

The update of the YPG app adds SMB video to many of the profiles (AT&T is the other app that offers video). Here are the list of new or improved features on the YPG app, from the press release:

  • Full access to merchant content, including video and photo montages
  • Business, Person and Reverse phone number look-up
  • Save to your favourites (My Favs) and/or address book
  • Share listing results with others via email/sms
  • Local proximity-based search using GPS & Maps
  • Direct connect to Voice Search (no charge usage)

Picture 126

YPG also has an Answers product (not a part of its app), which conceptually is the same as Aardvark. While Aardvark was something of a longshot before its iPhone app, it how has a much greater shot at mainstream adoption. And it works pretty well in my experience.


Related: Praized and YPG launch “real-time” local search site

Picture 128

Praized appears to be hitting its stride with implementations like this.


5 Responses to “Canada’s YPG Refreshes iPhone App”

  1. The Praized Blog » Blog Archive » Real-Time Local Search Powered By Praized Says:

    […] Greg Sterling says “Praized appears to be hitting its stride with implementations like […]

  2. Celine Says:


    So what’s your favorite? I believe superpages app has video.
    what’s your definition of “bringing it all together”? IF you could create the perfect app for local information, what would it look like? Just curious. I know mine would have a mix of urban spoon, starbucks locators and the closest Target. All the places I shop or frequent on a weekly basis.

  3. Mobile Search Now With Video | Mobile Strategy Says:

    […] Press Release is here. Greg Sterling posted this morning here and for a related topic and a cool real-time implementation of local search go to […]

  4. Montreal Says:

    There are a bunch of smaller apps which pull results from various sources like the Yellow Pages. I’ve used many of them and find that many have outdated information, although they are generally useful.

  5. Greg Sterling Says:


    It’s challenging. I’m thinking about this question now.

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