Twitter Raising More VC Money, 67M Users

Picture 118According to TechCrunch, Twitter is raising a second big venture round and is being valued at $1 billion.

There are many traffic numbers in the market for Twitter.  Here are what Google AdPlanner and Compete say regarding Twitter’s user base today:

Picture 119

Compete says that Twitter has 23,579,044 US users:

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What do you about think that valuation? Is a billion too high, too low or just right?

12 Responses to “Twitter Raising More VC Money, 67M Users”

  1. Tim Cohn Says:

    In a previous post I wrote about using Google Ad Planner as a competitive intelligence tool:
    http://searchmarketingcommunications.com/2009/07/03/google-ad-planner-as-a-competitive-intelligence-tool/

    I guess your use of it to estimate a site’s traffic is proof particularly since Google advertisers aren’t able to place ads on Twitter.

  2. Dave Hucker Says:

    My best guess Greg, is that Twitter is worth what someone is willing to buy it for or willing to lend it leveraged against a sufficient amount of equity.

    I’m a little familiar with valuations (as my wife eats and breathes it at K*P*M*G*) but I’m not sure how Insight Venture Partners is analyzing Twitter, tangible and intangible assets, users (using the stats above in order to determine frequency of engagement) but it’s their money, so they must feel secure in lending.

    What I’m waiting to see is how Twitter will turn the corner and make themselves profitable. I’d frankly be jazzed to see a ‘new’ distributed model allowing users who advertise on Twitter be able to use the power of Twitter’s brand to its fullest. I have some very distinct ideas on how this could be done…but then I’m sure you do to.

    regards,
    Dave

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  4. Greg Sterling Says:

    Thanks Dave. Twitter will make money off ads and premium services to brands/companies, maybe even some form of analytics (buying somebody like bit.ly, etc.)

    The question is how much. Now that they’ve raised more money there’s going to be more pressure for bigger dollars and a bigger exit.

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  7. Mobil Bekas Says:

    I’m not so sure about this. The amount of visitor will not directly improve it’s value.

  8. james Says:

    I would have to disagree. The amount of traffic DOES affect its value. Would a person spend $1 Billion dollars on a website that only received 1 million. But what happeneds if that website were to get 10 Billion vistors whould you spend MORE money to get that website. YES I THINK SO. THe amount of visitors Will increase the value.

  9. seo guru Says:

    The post kind of helped me. Well How you get ideas for such posts. sorry if it’s out of topic.

  10. Allen Says:

    That’s insane! I had no idea Twitter was valued so highly. I wonder what Facebook is worth…

    Great post!

  11. Produce The Note Says:

    Agreed. Twitter is a giant that seemingly came out of nowhere. Don’t take these social media sites for granted.

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    […] Twitter Raising More VC Money, 67M Users « Screenwerk – According to TechCrunch, Twitter is raising a second big venture round and is being valued at $1 billion. There are many traffic numbers in the market for Twitter. Here are what Google AdPlanner and Compete say regarding Twitter’s user … […]

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