According to TechCrunch, Twitter is raising a second big venture round and is being valued at $1 billion.
There are many traffic numbers in the market for Twitter. Here are what Google AdPlanner and Compete say regarding Twitter’s user base today:
Compete says that Twitter has 23,579,044 US users:
What do you about think that valuation? Is a billion too high, too low or just right?
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September 17, 2009 at 12:33 am
In a previous post I wrote about using Google Ad Planner as a competitive intelligence tool:
http://searchmarketingcommunications.com/2009/07/03/google-ad-planner-as-a-competitive-intelligence-tool/
I guess your use of it to estimate a site’s traffic is proof particularly since Google advertisers aren’t able to place ads on Twitter.
September 17, 2009 at 6:10 pm
My best guess Greg, is that Twitter is worth what someone is willing to buy it for or willing to lend it leveraged against a sufficient amount of equity.
I’m a little familiar with valuations (as my wife eats and breathes it at K*P*M*G*) but I’m not sure how Insight Venture Partners is analyzing Twitter, tangible and intangible assets, users (using the stats above in order to determine frequency of engagement) but it’s their money, so they must feel secure in lending.
What I’m waiting to see is how Twitter will turn the corner and make themselves profitable. I’d frankly be jazzed to see a ‘new’ distributed model allowing users who advertise on Twitter be able to use the power of Twitter’s brand to its fullest. I have some very distinct ideas on how this could be done…but then I’m sure you do to.
regards,
Dave
September 18, 2009 at 6:38 am
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September 18, 2009 at 3:30 pm
Thanks Dave. Twitter will make money off ads and premium services to brands/companies, maybe even some form of analytics (buying somebody like bit.ly, etc.)
The question is how much. Now that they’ve raised more money there’s going to be more pressure for bigger dollars and a bigger exit.
September 20, 2009 at 11:26 pm
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September 21, 2009 at 5:48 am
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November 4, 2009 at 3:21 pm
I’m not so sure about this. The amount of visitor will not directly improve it’s value.
November 5, 2009 at 12:33 am
I would have to disagree. The amount of traffic DOES affect its value. Would a person spend $1 Billion dollars on a website that only received 1 million. But what happeneds if that website were to get 10 Billion vistors whould you spend MORE money to get that website. YES I THINK SO. THe amount of visitors Will increase the value.
November 13, 2009 at 5:35 pm
The post kind of helped me. Well How you get ideas for such posts. sorry if it’s out of topic.
November 15, 2009 at 9:07 pm
That’s insane! I had no idea Twitter was valued so highly. I wonder what Facebook is worth…
Great post!
November 26, 2009 at 9:35 pm
Agreed. Twitter is a giant that seemingly came out of nowhere. Don’t take these social media sites for granted.
December 6, 2009 at 3:36 am
[…] Twitter Raising More VC Money, 67M Users « Screenwerk – According to TechCrunch, Twitter is raising a second big venture round and is being valued at $1 billion. There are many traffic numbers in the market for Twitter. Here are what Google AdPlanner and Compete say regarding Twitter’s user … […]