It’s a collaboration and olive branch to newspaper publishers: Google Fast Flip. It’s something like Google News with a bit of Google’s old catalog search and iGoogle thrown in. Call it Google News 2.0:
I wrote it up at SEL before I had a chance to play with it. It’s a bit “washed out” and needs some work but has considerable potential and is conceptually the right approach. Eventually video will have to come in here too (it’s in the current version of Google News).
Fast Flip potentially gives Google lots of valuable display ad inventory (note the contextual banner in the screen immediately above). This also anticipates the coming world when Kindle and sons and daughters of Kindle are mainstream ways to consumer news and magazines.
Take a look and give it a thumbs up, down or sideways.