Steve Vasil, who used to lead the Kelsey Group’s sales efforts, is now running a local sports portal called Local Sports Report.
In a recent interview Vasil says that frustration with the slow pace of biz dev with media partners (newspapers) caused him to shift from wanting to partner to emphasizing a destination strategy:
Vasil says he shifted gears because his programming was developing faster than the pace of creating media partnerships. He says it was easier to develop a portal and aggregate the content through feeds and direct relationships in each city.
A consumer-destination strategy is riskier and harder to execute successfully but if it works, the payout can be significant greater.