DiscoverOurTown is one of the great, little known success stories in local. I’ve written about it several times in the past. The site was in a way like Craigslist on a smaller scale: succeeding in spite of itself and its “old school” user experience.
The site has now upgraded and offers a cleaner interface and better UX overall. However, it’s less a branded destination than a marketing/SEO platform for its advertisers and a data vendor to search engines and third party sites.