Yahoo! Neighbors Goes National

Yahoo! Neighbors has been expanded nationwide from its four trial markets: Bay Area, NY Metro, Dallas, Chicago.

Picture 10

Picture 11

Picture 12

Picture 13

Here’s my original post from November, 2007 when Neighbors first launched in an early trial form. Neighbors is a mix of Yahoo! Answers and Upcoming (to a lesser degree). The danger is that Neighbors becomes a repository for spam. And there will be a bit of a cat and mouse game to keep it from becoming that. Provide it doesn’t get taken over by spam this will be a valuable local resource.

Matt McGee at SEL does a nice job with a features overview. He also discusses the SEO potential of Neighbors.

This is clearly not the first integration of Q&A or “conversations” into local — most recently YPG in Canada launched an Answers product (using Praized) — but it is a relatively high-profile one. To work you’ve got to get lots of participation, which implies lots of scale. Yahoo! Local has fallen considerably from its perch as the best/most visited local site several years ago. But it remains a powerful and visible player in the local segment.

2 Responses to “Yahoo! Neighbors Goes National”

  1. Jay Ehret Says:

    It looks like this is a great opportunity for spammers to clog up the system. The one entry within 50 miles of my location was a shameless plug for a local business by a nameless person.

  2. MerchantCircle Joins the Q&A Club « Screenwerk Says:

    […] Joins the Q&A Club By Greg Sterling Late last week Yahoo! expanded Neighbors, modeled to some degree on Yahoo! Answers, nationwide. And this morning MerchantCircle this morning […]

Comments are closed.

%d bloggers like this: