I just wrote about augmented reality in the new Yelp iPhone app (or update rather) and augmented reality in general. I was about to write about Google putting business info windows onto StreetView and it occurred to me that this is the same kind of thing — a kind of “augmented reality” for the PC browser — except you’re not getting information about businesses immediately in front of you on the street.
However it mimics the AR experience in a certain way:
The next step for this, which would truly align it with AR, is to pop up or enable the info windows as I “walk down” or move around Street View:
I should be able (hopefully soon) to walk down this street in the Marais district of Paris and click on a storefront or hotel and get the window (avec deals?). You can’t currently do that. But the new functionality certainly points in this direction.