Coupon Sources: NP on Top, Text Rising

Scarborough Research discovered that among the ways US consumers get coupons, newspapers remain the top source but SMS (and email) now have overtaken “Internet sites.” Here’s the Scarborough hierarchy of coupon sources:

Picture 13
There’s a bit more over at LMS.

One Response to “Coupon Sources: NP on Top, Text Rising”

  1. Nielsen: 19% Drive 81% of Coupon Usage « Screenwerk Says:

    […] demographic appeal than traditional paper coupons. Earlier this month Scarborough Research found that among the ways US consumers get coupons, newspapers remain the top source but SMS (and email) […]

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