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Coupon Sources: NP on Top, Text Rising

Scarborough Research discovered that among the ways US consumers get coupons, newspapers remain the top source but SMS (and email) now have overtaken “Internet sites.” Here’s the Scarborough hierarchy of coupon sources:

Picture 13
There’s a bit more over at LMS.

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This entry was posted on August 19, 2009 at 3:45 pm and is filed under Coupons, Mobile, Newspapers, Traditional media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Coupon Sources: NP on Top, Text Rising”

  1. Nielsen: 19% Drive 81% of Coupon Usage « Screenwerk Says:
    September 11, 2009 at 8:45 pm

    […] demographic appeal than traditional paper coupons. Earlier this month Scarborough Research found that among the ways US consumers get coupons, newspapers remain the top source but SMS (and email) […]

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