On the success of its Lucky Magazine app, NearbyNow has built iPhone apps for Seventeen Magazine and Runners World (with others to come) that allow users to review apparel and purchase locally, using NearbyNow’s inventory monitoring and verification. According to the press release:
Seventeen Fashion Finder will feature a variety of fashion and accessories that are teens’ fall must-haves. The application allows teen girls to search by product: jeans, tops, bags and shoes; by trend: rocker, bo-ho, classic and girly or by price point. The application then checks availability and reserves any of the products in stores nearby. Seventeen Fashion Finder is the first mobile application targeted at the teen market that allows users to locate and reserve products in their local area.
The rest of this post is at LMS.