ShopLocal’s Data, Ads Showcased

ShopLocal has been busy with its dynamic search marketing product, pushing its data out to third parties and with new presentations of its circulars.

Here’s an example of “Circular Central” on the Gannet-owned IndyStar site (Gannett owns ShopLocal as well). While it’s been up for the past several months, I recently rediscovered it.

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Yahoo! features the same thing (see also coupons from ValPak).

The Circular Central site allows users to page through the circulars in the same way they would in the Sunday newspaper, complete with page turning simulation. It also provides a range of browse and search functions too. According to ShopLocal, users looking at multiple pages average 55 pages in their visits. The company also said that 14% of users look at 100 pages or more in these visits.

Finally ShopLocal is one of the data providers in the novel but ultimately not-very-useful MasterCard-sponsored Priceless Picks iPhone app:

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