MerchantCircle, the nation’s largest social network of local business owners, today announced a comprehensive relationship with Demand Media, the leader in distributed social media, to deliver professional, industry-specific content and domain name services to 800,000 MerchantCircle customers. Demand Media’s proprietary content, creation, and social syndication platform and its leading domain name registrar will complement MerchantCircle’s rich, merchant-created content to enhance the consumer experience.
In case you had difficulty penetrating that passage, the deal includes three components:
1. Content from DemandMedia’s syndication partners will appear on unclaimed merchant pages:
2. The second part involves offering these articles to MerchantCircle customers who want to add content to their pages but don’t have the time to blog or otherwise do it themselves. That will be a subscription model for the merchant.
3. The third part involves eNom (a unit of DemandMedia) powering MerchantCircle’s “instant websites” offering (domains + email).
The deal provides huge distribution for DemandMedia and more monetization opportunities accordingly. It also makes the unclaimed pages (the bulk on MerchantCircle) richer and more SEO worthy. The company says officially it has 800K customers and 20 million monthly unique visitors in the aggregate (almost all SEO). I’ve been told the merchant number will cross 1 million this year.