MapQuest has integrated premium datasets into its enterprise product. The data include:
- US boundaries (including neighborhoods)
- US Census Data (2000):-Broken down by Block, Group, Tract, ZCTA, City, County and State
- Premium Business Listings:-13+ mil US and 2+ mil Canada Business Listings
- US Public School Locations: -Includes over 102,000 public schools.
- US Traffic: Incident and Flow data
As I’ve said before, as this “offline” demographic data makes its way online, tied to more precise location awareness, location-targeting becomes audience targeting.