Indeed, RadioShack is becoming “The Shack,” though perhaps it would’ve been better to use the French “Le Shack” instead. No matter.
I received this email today. It prompts you to watch allegedly hip/cool/humorous commercials hosted on Facebook. And while you’re there, why not become a FB Fan:
On the one hand this sort of hand off from email to Facebook represents a strong approach to social media and customer acquisition. However, I’m already on the email list so in one sense it’s a wash. I’m more receptive to commercial messages in email than I am on Facebook — but that’s just me 🙂
Perhaps it’s a hedge against declining email open rates.