TheShack: Email->Video->FB Fan

Indeed, RadioShack is becoming “The Shack,” though perhaps it would’ve been better to use the French “Le Shack” instead. No matter.

I received this email today. It prompts you to watch allegedly hip/cool/humorous commercials hosted on Facebook. And while you’re there, why not become a FB Fan:

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On the one hand this sort of hand off from email to Facebook represents a strong approach to social media and customer acquisition. However, I’m already on the email list so in one sense it’s a wash. I’m more receptive to commercial messages in email than I am on Facebook — but that’s just me 🙂

Perhaps it’s a hedge against declining email open rates.

6 Responses to “TheShack: Email->Video->FB Fan”

  1. Malcolm Lewis Says:

    I can feel the love already…

  2. Greg Sterling Says:

    Indeed. Good one. Tin roof rusted.

  3. Gene Daly Says:

    Looks like Radio Shack was only joking about the name change… Good One!

  4. Greg Sterling Says:

    Thanks Gene. I was obviously fooled.

  5. Gene Daly Says:

    Actually, I think they may have been planning to rebrand, and were caught off guard by the backlash. From the Ad Age piece:

    “When asked why the company did not roll out the campaign in a way that would have avoided at least some of the confusion, Mr. Applbaum insisted that the company is “very strategic.” He said it’s difficult to “dissect any one piece” of the platform and its rollout.”

  6. Greg Sterling Says:


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