Google has reportedly found a buyer for its radio assets. The Radio Ads program, built around the dMarc acqusition, was formally shuttered in February. According to the article:
WideOrbit Inc., a privately held company that makes software for the broadcast TV and radio industries, said Wednesday it has agreed to buy Google’s technology for automating radio ad placement. The San Francisco-based company did not disclose financial details. It will inherit 3,600 customers and an undisclosed number of employees.
One imagines WideOrbit is getting something of a deal.
Earlier this week TargetSpot,”the nation’s largest Internet radio advertising network,” announced that Eyal Goldwerger was taking over as CEO. The company says:
TargetSpot has grown to . . . more than 15.3 million unique listeners per month through distribution partners such as CBS RADIO, FOX News, Yahoo! LAUNCHcast and AOL Radio.
Also earlier in the week Pandora announced a sales deal with Clear Channel. So perhaps Google exited the Radio Ads business a bit too early. What do you think?
Separately Google announced acquisition of On2 Technologies, a company that does video compression. Essentially this will help support video on YouTube and the Internet more broadly (potentially also in mobile).