I was on the NY Times site reading a bunch of articles and I clicked back to the home page at one point. On the right in the middle of the page is a tile ad. The ad registered almost subliminally.
I wasn’t paying attention and then I saw the question: “Looking for the finest Journalism in San Francisco?” (I’m surely being IP Targeted because I’m not in SF right now but in the larger DMA.) Almost without thinking I clicked on the ad:
The use of Alice Waters’ image, but more importantly, the local copy on the ad motivated me to learn more. I who am so jaded and otherwise impervious to such things clicked on the ad because of the local content/mention.
See, it really works.
Another one from United on the CNN site: