Apparently to reflect its broadening inventory and mission, electronics retailer RadioShack is going to rebrand as “The Shack” (cue the Issac Hayes music).
The question is: would you shop there?
What the stores need more than a name change is a makeover. They need to be nicer environments with more helpful sales people. I dislike the name “RadioShack” but “The Shack” feels equally cheap, suggestive of something flimsy or insubstantial.
And now the theme from Shaft: “He’s a complicated man and no one understands him but his woman.” (Hey this is what you get when I’ve had three hours sleep.)