I haven’t seen much from MySpace local since it launched earlier this year. However I just got the following email this morning:
It clicks through to this page, which (in a very un-MySpace way) doesn’t require registration to view:
I think MySpace does have an opportunity here both on the consumer side and with advertisers (large and small). A relatively bland or perfunctory treatment of local, which is what they launched with, won’t cut it.
After poking around a little bit this morning, I’d say the site merits a “B” but there’s a great deal more work to be done if MySpace wants to develop local as a strategic asset.