I’ve just posted a Q&A from an earlier discussion with Microsoft SVP Yusuf Mehdi and Yahoo EVP Hilary Schneider this morning. The search deal with Microsoft covers “web, image and video search.” Yahoo has the option to use its own technology or another third party technology in other areas, including Maps and Mobile. It can also use Microsoft’s.
It’s very likely however that use of Microsoft search technology will be broader than those three identified areas. What about maps/local? Should Yahoo simply scrap it’s maps and use Microsoft’s Virtual Earth for mapping instead?
This chart from Compete shows Google Maps at #1, followed very closely by MapQuest with Yahoo and Bing very far behind. Yahoo! was the original innovator in dynamic mapping and was the long-time leader in local until the company essentially stopped investing in those products. They’re still good but have more unrealized potential.
What do you think? What would you do if you where Yahoo! here? Keep investing in your own maps platform or use Microsoft’s?