New Twitter Homepage Looks Like Search

Twitter has relaunched its homepage. It only gets seen by people who haven’t got an account. But it looks a lot more like a search engine now:

Here’s the rationale for the new look:

Defining a “tweet” for the uninitiated and explaining how to create an account doesn’t resonate with everyone. “Why would I want to do that?” is a common reaction. However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, “How do I get involved?”