Yahoo! today announced an agreement, under which AT&T’s advertising sales force of more than 5,000 will sell Yahoo! display inventory to local businesses across the United States. The collaboration adds Yahoo!’s display inventory to AT&T Interactive’s robust local online advertising portfolio, and takes advantage of Yahoo!’s audience reach and targeting technologies.
On the earnings call Yahoo! CEO Carol Bartz said that with AT&T and the newspaper consortium, Yahoo! now has 13,000 sales reps in the local market selling advertising on Yahoo!.
She added that Yahoo! is making local a bigger priority as the company tries to help SMBs move online and capture more ad dollars “in this fast growing segment.” Here’s the verbatim quote from Bartz:
We also know that local relevance of both content and advertising is increasingly important to our users and capturing more of the local ad market is a big focus to us. To this end, we have announced today that we have expanded our relationship with AT&T to include the reselling of Yahoo! display ad inventory by AT&T’s advertising sales force. Grouped with our strategic newspaper consortium partnership we now have a local sales force 13,000 reps strong. These relationships extend our reach into the fast growing local online advertiser segment.
See also this article from ClickZ on the AT&T-Yahoo! display ads deal.