Pennysaver, the print classifieds and coupons publisher, produced a parody of the MC Hammer “U can’t touch this” video (“Savertime“) to promote itself. It hopes the video will go viral and it’s also part of a contest the company is doing.
In addition Pennysaver is using Twitter and Facebook — and using Twitter to build its Facebook fans:
You may find the video corny, but I think it’s pretty effective and will go viral for the company. Some people will clearly like it if not everyone does.
Pennysaver has a site but is largely a traditional media/ads publisher. These viral/social media efforts are creative and, to some degree, help “sexify” the print publication and invigorate/reinvigorate the brand as a whole.