I haven’t really written anything about the leaked/stolen Twitter documents (“Twittergate”) that were obtained by TechCrunch. But now that they’re being disclosed, there’s lots of interesting stuff in there about competitors, business model, product vision, potential revenues and other things.
- Danny Sullivan has written a post about the Twitter suggested users list; the Twitterati, the Twitter “Who’s Who”
- Matt McGee summarizes some of the internal competitive discussions about Google, Microsoft and Facebook (e.g., “how Facebook could kill us”)
- TechCrunch offers a wide ranging discussion of Twitter’s ambitions (“to be the pulse of the planet”) and exposes a bunch of the memos that Matt discusses in his post
This is all pretty embarrassing and awkward for Twitter but reveals the company as aggressive, disciplined and paranoid (to some degree).
Fascinating stuff for those who are interested to dig into it.
Update: Danny’s post was independent of the disclosed internal Twitter docs, based on his own research he informs me.
Update 2: Todd Leiser points to a very good overview and summary of the Twitter docs at SAI.