On the Twitter Documents Controversy

Picture 53I haven’t really written anything about the leaked/stolen Twitter documents (“Twittergate”) that were obtained by TechCrunch. But now that they’re being disclosed, there’s lots of interesting stuff in there about competitors, business model, product vision, potential revenues and other things.

  • Danny Sullivan has written a post about the Twitter suggested users list; the Twitterati, the Twitter “Who’s Who”
  • Matt McGee summarizes some of the internal competitive discussions about Google, Microsoft and Facebook (e.g., “how Facebook could kill us”)
  • TechCrunch offers a wide ranging discussion of Twitter’s ambitions (“to be the pulse of the planet”) and exposes a bunch of the memos that Matt discusses in his post

This is all pretty embarrassing and awkward for Twitter but reveals the company as aggressive, disciplined and paranoid (to some degree).

Fascinating stuff for those who are interested to dig into it.


Update: Danny’s post was independent of the disclosed internal Twitter docs, based on his own research he informs me.

Update 2: Todd Leiser points to a very good overview and summary of the Twitter docs at SAI.

10 Responses to “On the Twitter Documents Controversy”

  1. Danny Sullivan Says:

    The Suggested Users Lists is 100% stolen free 🙂

    Wasn’t in the docs; just coincidental project I was working on.

  2. Greg Sterling Says:

    Thanks Danny. Will clarify

  3. Tim Cohn Says:

    I am surprised they didn’t put ej on their recommended list.

  4. Todd Leiser Says:

    There’s also a nice summary at http://www.businessinsider.com/10-things-twitters-stolen-docs-taught-us-2009-7

  5. Tim Cohn Says:

    ok let’s do the wave… Nielsen June 2009 Social Media Stats:


  6. Tim Cohn Says:

    I realize the Nielsen stats are off topic but thought Twitter’s growth relative to the social media category would be germane.

  7. Greg Sterling Says:

    Thanks Tim

  8. NewSunNetworks — Blog — On the Twitter Documents Controversy Says:

    […] here to read the rest: On the Twitter Documents Controversy  SHARETHIS.addEntry({ title: "On the Twitter Documents Controversy", url: […]

  9. Honey Singh Says:

    If it is a controversy then who is responsible, danny? techcrunch?
    the docs are part of the danny’s research?
    Waiting for further update to this.

  10. Greg Sterling Says:

    A “hacker” got the docs and gave them to TechCrunch. TechCrunch released some of them. Danny’s article was totally separate and I was mistaken to lump them together. I thought he had used the docs but he had not.

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