There much more data from Nielsen on consumer trust and attitudes toward media and advertising than what I published before. Below are some tables and charts from the larger report (a veritable treasure trove of information):
Much maligned email is most trusted; this also augurs well for SMS opt-in campaigns notwithstanding the low ranking of text ads in the first graphic above.
Despite ambivalence, consumers apparently recognize that advertising has a role to play in subsidizing costs, creating jobs and other economic benefits:
This is difficult to read, I realize. But you can get this report yourselves here.