There much more data from Nielsen on consumer trust and attitudes toward media and advertising than what I published before. Below are some tables and charts from the larger report (a veritable treasure trove of information):
Much maligned email is most trusted; this also augurs well for SMS opt-in campaigns notwithstanding the low ranking of text ads in the first graphic above.
Despite ambivalence, consumers apparently recognize that advertising has a role to play in subsidizing costs, creating jobs and other economic benefits:
This is difficult to read, I realize. But you can get this report yourselves here.
Screenwerk 
July 16, 2009 at 4:19 pm
Not sure how to reconcile the sentiment toward ads in search results when previous studies have determined the majority of consumers don’t know the difference between paid and organic search results.