Local.com Announces Traffic, Results

Last week LoPicture 28cal.com put out a release about its growing traffic:

The company reached record search traffic of 63 million monthly unique visitors (MUVs) on the Local.com site and network during the second quarter of 2009, up 5% from 60 million MUVs during the first quarter of 2009, and up 32% from 48 million MUVs during the second quarter of 2008.

Organic traffic also reached an all-time high, exceeding 29 million monthly unique visitors on the Local.com site and network during the second quarter of 2009, up 6% from 27 million during the first quarter of 2009, and up 57% from 18 million during the second quarter of 2008.

And today the company released preliminary Q2 financials:

Local.com Corporation, a leading local search site and network, today announced that based on unaudited preliminary results for the three months ended June 30, 2009, the company expects revenue to be between $13.4 and $13.7 million, exceeding the high end of its prior guidance of $13.2 million.

My understanding is that roughly half the traffic is organic and half is paid. It’s not clear what percentage the network contributes.

3 Responses to “Local.com Announces Traffic, Results”

  1. Davis Freeberg Says:

    I’m not sure that we’re getting the entire story here. At these levels, it would suggest that Local.com is getting $70 CPMs. It would be really easy to do search arbitrage at those levels, but I don’t know of very many brands or companies that would pay that much for ads. This is even higher then the CPMs for television. Would be nice to see a little bit more details on how the $13.4 – $13.7 million is being collected.

  2. troy Says:

    comScore has them at 15m UVs. Hard to believe they have over 60M monthly UVs. I hope they are not adding up each of the 3 months and claim that as the quarterly UV because that is like adding up 3 balance sheets. UVs cannot be cummulative.

  3. Jon Carder Says:

    The majority (I’d guess over 90%) of their organic traffic is from the network. Not that there is anything wrong with that.

Comments are closed.


%d bloggers like this: