Each directory maintains the look of a print directory on a computer screen, and contains all of the information found in print versions, including local business and white pages listings, community information, and more. In addition, Dex Pages enables keyword search and displays hotlinks to email and website addresses, making it easy for consumers to contact businesses directly or discover more information on the business with a single click.
Currently available in the 14 states where R.H. Donnelley publishes directories for Qwest, Dex Pages will expand by the end of the year to include areas featuring the EMBARQ(R) Yellow Pages brought to you by Dex and AT&T Real Yellow Pages published by Dex. Once this is complete all directories published by R.H. Donnelley will be available on Dex Pages. Each virtual directory will be hosted by Innovectra using its ActivDirectory software.
Other publishers such as Idearc are doing this too. Look and feel lost out to search (search style presentation) in the early part of this decade but is now apparently making a comeback. Appealing to a segment of the audience that has moved online but still likes the familiar print layout and display ads. So publishers have “diversified” with print, online print look and feel, IYP/search, mobile apps/Web as sources of traffic for their advertisers.
What do you think about look and feel. Like it? Hate it?