Google has announced a widget that easily integrates driving directions on websites:
This simple gadget allows webmasters to add customized Google Maps directions to their business locations. With the directions gadget, you no longer need to type and update multiple sets of text directions. Let’s face it: customers are only looking for directions from their specific location.
The gadget allows you to pre-fill the “To” field with one or multiple addresses. Customers are then able to print their directions with a single click. And if they would prefer not to drive, the gadget also provides walking and public transit directions.
Here’s Stanford University’s integration:
In the B2B store locator world, Where2GetIt, MapQuest and Microsoft (Virtual Earth) are the significant competitors. This is Google’s entry, which should prove popular.