LocalPeople an Interesting Hybrid Local Concept

Picture 25London-based social directory TrustedPlaces has teamed up with Associated Northcliffe Digital (owned by newspaper and classifieds publisher Daily Mail) to create LocalPeople. The site is an interesting hybrid; it mixes a local newspaper model with a directory site (with reviews) and social features including Twitter-like Q&A and individual profiles.

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According to the press release the LocalPeople sites, which are conceived of as a network will target smaller cities and towns:

This week the first phase has gone live with the launch of the initial twenty-three local community websites in the South-West of England, these cover areas with between 10,000 and 50,000 inhabitants that typically do not have a dedicated local online proposition today. The sites are designed to encourage the local community to interact with each other, report on what’s important in their specific neighbourhood. A further twenty plus sites are due to launch in the South-West of England throughout the summer of 2009.

The social features, including Twitter-like comments stream, are front and center, making this different than a conventional local news or directory site:

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The local news and dynamic Twitter-like/Q&A element will keep people coming back to the site throughout the day potentially — creating  much greater usage frequency than a comparable directory site. I kept suggesting that Yell buy TrustedPlaces, but now that ship has probably sailed.

For more background on LocalPeople see PaidContent.

One Response to “LocalPeople an Interesting Hybrid Local Concept”

  1. Discussion with TrustedPlaces’ CEO « Screenwerk Says:

    […] Screenwerk Greg Sterling’s Thoughts on Online and Offline Media « LocalPeople an Interesting Hybrid Local Concept […]

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