Zillow Prospering in Time of Downturn

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The real-estate market hasn’t really stabilized yet . . . yet Zillow is seeing growth and high levels of usage. According to data I received:

  • 44 percent year-over-year growth in page views in the first half of 2009.
  • 35 percent more for-sale listings on the site in the first half of 2009 versus a year earlier, as the result of more listings feed partnerships with brokerages and Multiple Listings Services. In total, 3.6 million listings are posted on Zillow today.
  • More than 535,000 people have downloaded the Zillow iPhone App since its launch in late April, more than any other real estate-related app.
  • Consumers submitted 265,000 loan requests on Zillow Mortgage Marketplace in the first six months of 2009. Lenders responded with 3.5 million custom loan quotes during this same period.


The Zillow Directory of real estate professionals now lists nearly 200,000 real estate agents, and more than 12,000 lenders who have created a profile and are active on the site. In fact, 25 percent of Zillow’s monthly traffic – or 2.1 million unique visitors in June – self-identified as a real estate professional.

This latter bit suggests to me that when SMBs/realtors see a clear benefit they will self-provision listings and profiles. This also speaks to the success of Zillow’s Q&A community.


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