Yelp is adding a capability that allows users to easily and automatically share their reviews on Facebook and Twitter. How far we’ve come since Facebook’s Beacon caused such an uproar for doing essentially the same thing.
You sign in, check boxes and viola . . . your reviews are posted to news feeds on Facebook and your Twitter profile. Here are some screens provided by Yelp illustrating the process and product:
And on Twitter:
As evidenced by the above, Facebook and Twitter have become increasingly important distribution and marketing platforms for publishers and businesses.
- Registration: sites that use Facebook Connect as an alternate to account registration have seen a 30-200% increase in registration on their sites.
- Engagement: sites with Facebook Connect see a 15-100% increase in reviews and other user generated content
- Traffic: For each story published in Facebook, we see roughly 3 clicks back to the site. Nearly half the stories in the Stream get clicked on. This creates opportunities for the site to encourage more user actions – knowing that each one may result in 3 new visits to their site. With other models like search, there’s nothing you can do to increase user traffic besides optimizing for keywords.