Online Only Newspapers Not Thriving

Picture 23According to a survey done by Business Insider/SAI, online only newspapers (e.g., Seattle PI, Christian Science Monitor, Asian Week) are not doing especially well online. Some are up, but most are flat or even down. It’s too early to say that an online-only strategy for newspapers won’t work but print-online is definitely a stronger combination.

Here’s preliminary evidence that online only newspaper sites are just one more online news source for consumers — in other words the brand is weakened by loss of the printed publication.

Yet it’s now very clear that within 7-10 years print newspapers will be few and far between and most of newspaper reading will be exclusively digital (readers, PCs and mobile).

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