Merchant Cir. Goes Live with Coupons on Twitter

They’re not the first but this may prove to be a significant move for MerchantCircle: distributing local merchant coupons via Twitter. The company has now set up city-specific Twitter feeds that distribute merchant coupons. If you also search for #coupons on Twitter, you’ll find many of their new “domains”:

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On one of the individual sites it looks like this: a feed of all the deals from the various local merchants.

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If you click on any of the individual coupons you’re taken to the MC merchant site:

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The appeal to both local businesses and consumers is obvious and it adds to the “SEO” value that MC is providing those actively using its site.

This new coupon/discounts syndication is in keeping with MC’s more recent push into consumer services; on the MC site you can following local businesses and get their deals that way as well. It also complements the deeper engagement that the MC consumer tools imply. If I as a local consumer want simply to be apprised of new coupons created by local businesses in my area I can just follow the Twitter feed.

(Valpak also has a Twitter feed but not by location like this. Discounts and deals have already proven to be a significant use case for Twitter. And there’s a potentially big local angle here too: aggregation of multiple vendors’ deals/coupons by city or zip — a RetailMeNot by location for Twitter, if you will)

Given the SEO traffic that MC gets and the new Twitter distribution it’s probably something that third party SEO/SEM firms should consider for their clients’ campaigns, although I don’t know how labor intensive that would be.

5 Responses to “Merchant Cir. Goes Live with Coupons on Twitter”

  1. paulino Says:

    why not just rip a page out of penny savers, fold it up into a paper airplaine and toss it right at a pedestrian’s head. it would be as targeted.

  2. paulino Says:

    *airplane

  3. Marcus | ADMAX Says:

    Paulino – Do you have a web-solution for deploying the paper airplanes? You may be on to something!

  4. Oodle Integrates Twitter Distribution (and Search) « Screenwerk Says:

    […] are using Twitter as a distribution vehicle or traffic driver, including MerchantCircle (for coupons and deals), Scoot in the UK and a range of others. Soon it will be mandatory to have some “Twitter […]

  5. kudlit Says:

    Good idea Paulino!

    While you’re at it, you can head out to http://paperairplaneshq.com to learn how to fold paper airplanes. There’s 50 of them there.

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