Thanks to Will Scott and via Duct Tape Marketing . . . another local business using Twitter: Local Burger.
There’s a lot more going on here than just deals and discounts. It has posts about local farmers markets, food safety and politics. This is local eating as a political statement. Nice promotion for the place. And you know — because it’s in Kansas — that there’s going to be TV coverage of this Twitter presence, all but ensuring that the place will be packed for some time to come (assuming of course that the burgers are good).
June 30, 2009 at 7:48 pm
I love seeing these – using Twitter to build their local following and customer base as well as expand well beyond their local reach with a political tie-in… making it sort of a ‘statement’ to eat there. I hope they are selling t-shirts and the like at their store to capitalize!
June 30, 2009 at 7:49 pm
I agree; I think it’s really interesting.
June 30, 2009 at 8:12 pm
Hey Greg, The burgers are really good!
June 30, 2009 at 9:59 pm
Good to know John. I guess that’s the baseline here.
June 30, 2009 at 10:41 pm
The Boston Globe piece below provides additional restaurant examples and other potential Twitter applications such as market research.
http://www.boston.com/ae/food/restaurants/articles/2009/06/29/restaurants_finding_twitter_a_cheap_effective_marketing_tool/?page=1