Krillion and Shopping.com (eBay) have teamed up and created an online-offline shopping widget that goes on third party sites. It shows buyers where they can get products online or locally.
From the release:
Krillion, the company that connects online shoppers with local, in-stock product, has added product availability at leading online retailers to its category-leading product locator platform. Through a partnership with Shopping.com, the new Krillion 360 Product Locator™ enables manufacturers and web publishers to connect ready-to-buy shoppers with the products they are looking for — at all the local and online retailers that carry them.
In the large majority of cases the local/offline product will win. But some consumers who are sending gifts or can wait (and get free shipping) will opt to buy online. It’s only a matter of time, however, before all the major shopping portals will need to integrate this local store inventory data to remain competitive.
Ironically, as I’ve said in the past, smartphone use in local stores could turn out to be a boon to e-commerce — as the person confirms the product she’s looking at is the desired one and then buys online from (probably) Amazon.