Advertisers of all sizes are able to take advantage of powerful geographic, channel and demographic targeting capabilities to reach local audiences that are most relevant to them through Yahoo!’s My Display Ads. By using a web-based, self-serve interface, advertisers can create and customize campaigns using more than 800 display templates. Additionally, advertisers can elect CPM or CPC-based pricing, catering to both branding and performance marketing goals. The new solution also helps advertisers track and manage campaign performance goals with daily reporting on key metrics, helping them optimize campaigns on the fly.
Yahoo! My Display Ads is an extension of a limited program Yahoo! and AdReady offered to a number of managed Yahoo! Small Business customers last year. Through this program, advertisers – such as Klaussnerhome, a local furniture store based in Greensboro, North Carolina – have tested the offering, experiencing positive results. Klaussnerhome, which previously relied heavily on traditional advertising mediums recently tested Yahoo! My Display Ads to promote its annual Memorial Day sale in Greensboro and the surrounding area.
Partly because they’re cheap these days and partly as another source of leads, lots of folks are trying to get SMBs to try display advertising: ReachLocal, MySpace, NYTimes (w/AdReady) and others.
It’s still a tough sell to SMBs (despite the vanity angle), although Yahoo! may have a better time of it because of its visibility/reach and SMB relationships (hosting). Google also offers a self-serve display ads builder.