How many travel sites do we need? Maybe one more.
Oyster has just launched with an ambition to get in on TripAdvisor’s hotel action. TripAdvisor is a useful site but can sometimes be maddening to use because of the wildly variable opinions of consumer-reviewers: “I loved it” can be right below “I’ll never go there again.”
Oyster has a staff of people who stay in hotels, take pictures and write reviews. So, assuming good SEO, Oyster could become a visible and more trustworthy source of hotel reviews. Right now the coverage is limited but will expand over time:
The travel segment is an illustration of the paradox of choice on the Internet: more information at consumers’ disposal creates options and opportunities but also big headaches because of the need to use multiple sites to verify the accuracy of reviews and prices.