RetailMeNot Puts out Local Coupons Data

Picture 4RetailMeNot, which in April added local coupons to its basket of online coupons, is now starting to release data on coupon usage. According to the first such report for May (.pdf):

Picture 5

The “savings” number appears inflated because they’re valuing each coupon at $5.

Top 10 most searched categories:
1.       Food
2.       Apparel
3.       Sit-down + Restaurant
4.       Dining
5.       Chicken
6.       Restaurant
7.       Pizza
8.       Children
9.       Auto
10.     Haircut

Top 10 most searched brands:
1.       Stanley Steemer
2.       Arby’s
3.       Chik-Fil-A
4.       IHOP
5.       KFC
6.       Fantastic Sams
7.       Great Clips
8.       Sizzler
9.       Popeye’s Chicken
10.     Edible Arrangements

Top 10 most searched zip codes:
1.       10199 – New York, NY
2.       33763 – Clearwater, FL
3.       75034 – Frisco, TX
4.       30188 – Woodstock, GA
5.       89109 – Las Vegas, NV
6.       22601 – Winchester, VA
7.       66062 – Olathe, KS
8.       19444 – Lafayette Hill, PA
9.       37421 – Chattanooga, TN
10.     60148 – Lombard, IL

Top 10 most coupon-conscious states:
1.       Georgia
2.       Missouri
3.       New Jersey
4.       New York
5.       Virginia
6.       Illinois
7.       Colorado
8.       Massachusetts
9.       Kentucky
10.     Tennessee

It would be interesting to hear the number of downloads vs. the number of in-store redemptions, though that data would be difficult for RMN to get. Historically only a tiny fraction of coupons published are ever actually redeemed.

Mobile distribution is another big area and opportunity for coupons. If you want to read about that there’s plenty I’ve written over at LMS.

2 Responses to “RetailMeNot Puts out Local Coupons Data”

  1. micheal Says:

    you can also get the Edible Arrangents coupons at http://ediblearrangements.discount-coupons-promo.com

  2. RetailMeNot Puts out Local Coupons Data « Screenwerk | Saving Money News Says:

    […] to read about that there’s plenty I’ve written over at LMS. Read the rest here:  RetailMeNot Puts out Local Coupons Data « Screenwerk Share and […]

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