Yahoo! Grows NP Consortium

Picture 45Yahoo! said that it has added several papers to its consortium: “Freedom Communications’ flagship newspaper, Orange County (Calif.) Register and The Gazette in Colorado Springs, Colo.; the North Jersey Media Group’s The Record and Herald News; and The San Diego Union-Tribune.”

According to the PR Yahoo!’s NP consortium represents “814 newspapers from 43 media holding companies, and accounts for 51 percent of all Sunday circulation.” Now for the milestones:

  • Several newspapers have topped $1 million in weekly sales of Yahoo! targeted ads
  • 288 newspaper sites have launched Yahoo!’s core search products: contextual-advertising, paid-search, and web search;
  • 350 newspapers now receive more than 23 million referrals a month from the distribution of news headlines across the Yahoo! network and through its services, including Yahoo! Front Page, Yahoo! News, and Yahoo! Finance, as well as across Yahoo! Mobile and on Yahoo! Messenger;
  • More than 160 newspapers are now live on APT from Yahoo!, Yahoo!’s ad management platform, since its launch in September 2008 with two pilot newspapers;
  • More than 4,000 newspaper sales representatives have participated in sales training sessions provided by Yahoo!.
  • 592 newspapers have selected Yahoo! HotJobs as their exclusive online recruitment solution;
  • 288 newspaper sites have launched Yahoo!’s core search products: contextual-advertising, paid-search, and web search;
  • 350 newspapers now receive more than 23 million referrals a month from the distribution of news headlines across the Yahoo! network and through its services, including Yahoo! Front Page, Yahoo! News, and Yahoo! Finance, as well as across Yahoo! Mobile and on Yahoo! Messenger;
  • More than 160 newspapers are now live on APT from Yahoo!, Yahoo!’s ad management platform, since its launch in September 2008 with two pilot newspapers;
  • More than 4,000 newspaper sales representatives have participated in sales training sessions provided by Yahoo!.

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