According to comScore Chairman Gian Fulgoni: “comScore data shows that online sales softened in May: down 4% versus year ago.”
The recession is of course the answer to that question — in part. But let’s not forget, US consumers are not using the Internet less (vs. other media except maybe TV). They’re just not buying online. What are they doing? They’re shopping online (to the extent they’re shopping at all) and buying offline.
How long have I been beating this horse? A long time.
Local is the last mile. Location is the thing that connects the digital and the real worlds — the search to the sale . . .