More Verticals from Citysearch

This is old news to some, but I just discovered another vertical from IAC/Citysearch — Sugarbomber. As opposed to the search orientation of Citysearch itself, these verticals are socially focused and have a browse-centric orientation:

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You browse the desserts until you get to the level of an individual restaurant or cafe. At that point, if desired, you can click through the the listing on Citysearch (in this example the name of the business is incorrectly reflected on Sugarbomber):

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Although I don’t know how they’re “performing” for Citysearch, I think the strategy is smart and some of these vertical sites make good candidates for mobile apps.

4 Responses to “More Verticals from Citysearch”

  1. predictabuy Says:

    As I’m reading this, I’m thinking ‘this would be a great idea for mobile’. Then I got to your last sentence😉.

    A ‘toolbar’ or ‘browse’ interface seems to work well on mobile – and we’re seeing it pop up more often. The thing I liked best about the new iPhone app from Mapquest was the ‘toolbar’ of things you frequently need ‘on the go’.

    I can imagine specialized ‘vertical’ applications for everything from brand specific experiences (a branded Starbucks experience, your favorite gas station where you collect points) to specialty services (great dessert places, independent restaurants, etc.). Devices like the iPhone make it easy to download and select different specialty apps — a form of menu or ‘bookmarking’ effectively.

  2. Greg Sterling Says:

    The Where app is another version of that.

  3. predictabuy Says:

    Yep – Where is an of eclectic collection of utilities in a fun kind of way. It will be interesting to see how things play out between ‘pure play’ apps (say a branded, official ‘Starbucks Finder’) and applications that aggregate certain use cases (like Where).

  4. Greg Sterling Says:

    Agree. Partly it’s about content and partly user experience. Everything is fluid right now.

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