Mike Blumenthal takes a look at 31 LBC dashboards and summarizes what he finds:
On average 6.12% of impressions amongst these 31 businesses generated actions of one sort or another.
The highest total impressions and the highest action rate was 12.9% for a jewelry business in a midsize city (280,000 pop) that advertises heavily on radio and televsion. Over 50% of the actions in her account were for driving directions which I assume is the “recovery” part of the transaction.
Read the rest of the post on Mike’s Blog.
When more marketers and those that have access to multiple accounts take a look, I suspect we’re going to get lots of interesting data out of the new dashboard.