Some of the comments to the Borrell-related posts yesterday made me think about the fact (as far as I know) that no one has designed an SMB marketing tool tied to company life stage. People always segment by headcount, revenues, vertical but not generally life stage. Headcount and revenues may be proxies to some degree for how young or old a company is. But companies that are established are less likely to be focused on customer acquisition (though perhaps they will be in a bad economy) than newer companies.
I’m not suggesting this is the perfect way to segment the market or “productize” marketing services. It’s just another angle to consider: what are the needs of an early stage company vs. a later stage SMB? Twitter in some cases might make more sense as a customer service tool for established companies than a new business vehicle.
What do others think about that general perspective? Nice in theory, difficult to execute?