Google Squared: What Do You Think?

Google Squared has gone live (in Google Labs). Here’s more from Matt McGee over at SEL. Essentially it allows for a comparison of different items in a grid display, according to categories or criteria that can be customized. Here’s how Google describes it:

Google Squared is an experimental tool that takes a category (like US presidents, roller coasters, or digital cameras) and attempts to create a starter “square” of information, automatically fetching and organizing facts from across the web. You can modify your square by removing rows and columns you don’t like–or by adding new rows and columns and having Google Squared attempt to fetch the relevant facts. Verify and correct the facts in your square by exploring the original sources and investigating other possible values. If you’re happy with your square you can save it and come back to it later. Google Squared does the grunt work for you, making research fast and easy.

Play with it, it’s pretty interesting — although in most cases the results fall short right now. But I can imagine that as it gets better it could become pretty useful. Here are a few examples:

US presidents:

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NFL quarterbacks:

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Best rock songs of all time:

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If there are no results immediately discovered, it asks you to submit the desired items. For example, “mobile ad networks“:

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And viola . .  .

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One can imagine many more queries where this sort of presentation would be quite useful. Hopefully the accuracy and quality of the results will get better.


4 Responses to “Google Squared: What Do You Think?”

  1. Eric Says:


    I hope it evolves and gets smarter. This has a lot of potential. I eas able to easily build squares for the moons of Jupiter as well as the teams of the MLS.

  2. Michael Bauer Says:

    Did a little drilling down local on this. Wow. You expect them to do things like this but when you see it, it’s kind of sobering: Love to see this integrated with maps.

  3. Nair Satheesh Says:

    Google Squared appears to be similar to my patent application:

    Frankly, I am getting a Déjà vu effect while going through the “Google Squared” application because it appears to be very similar in function to my United States patent application which was filed on April 12, 2007 and as publicly disclosed by the United States Patent and Trademark Office on October 16, 2008, when the patent application was published.

    My patent application is titled as “Method And System For Research Using Computer Based Simultaneous Comparison And Contrasting Of A Multiplicity Of Subjects Having Specific Attributes Within Specific Contexts” bearing Document Number “20080256023” and Inventor name “Nair Satheesh” which may be viewed at upon Patent Applications: Quick Search.

    Google Squared appears to be using at least some if not many of the same methods and systems as set forth by me more than two years ago in my patent application. In fact there are many more methods and systems disclosed in my patent application which I believe will help resolve certain inaccuracies found in current Google Squared application.

    I have issued legal notices to Google through my Patent Attorney in the US but Google has not responded yet to any of my notices.

  4. Google Squared Local Roots Says:

    […] Greg points out Google Squared but doesn’t bring up the local aspect that much.  You have to check out searches for Sushi […]

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