Bing’s First TV Commercial

Here it is (from AdAge):

Picture 7

To see the commercial go to the AdAge story above or this link.

The idea is that you’re frustrated by all the links you get back on Google (though Google is never mentioned). There’s an emphasis on the human/real life. It’s a slickly produced commercial. But it reminds me of a pitch for pharma, financial services or insurance. What do you think?

6 Responses to “Bing’s First TV Commercial”

  1. Tim Cohn Says:

    I think Microsoft told their Ad agency how they wanted to position their product and their agency obliged.

  2. Greg Sterling Says:

    I saw another commercial this a.m. in a conference session that was somewhat better because it was more humorous.

  3. Tim Cohn Says:

    I can’t recall a case where a business disrupted an existing market through branding without first having made a quantum leap in their product’s performance and perception regardless of message tactics.

    Maybe Microsoft will be the first.

  4. Greg Sterling Says:

    Agree Tim. Qi Liu said as much in his SMX keynote.

  5. MiriamEllis Says:

    Sensory overload on that commercial. Too many dark pictures and too much noise until the cut to the Bing segment of the ad. It made me want to look away rather than keep looking. That was my gut reaction, Greg.

  6. Greg Sterling Says:


    I don’t like that commercial. Agree. This one is better:

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