Google Explains LBC Dashboard

Here’s Google’s blog post today explaining the new LBC dashboard and analytics:

So how will you use the dashboard? The first thing you’ll need to do is make sure that you’ve claimed your listing in the LBC. Even if you hadn’t claimed it until today, you’ll be able to use the dashboard, since we’re automatically populating it with data from the past month. When you log in to the LBC, you’ll notice a new “View report” link right under the statistics that we provide . . .

As we mentioned above, your dashboard will be populated with data for the previous 30 days at launch. After that, we’ll add fresh data daily, so you’ll want to be sure to check back often to see how things are going and how various strategies (like your latest offline ad campaign or the addition of a photo to your listing) affect your traffic.

Here’s the customary explanatory video:

I do think this is a significant step for Google and will evolve in directions that are even more interesting.

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