I said I was going to do some poking around on Kumo/Bing on the local side of things beyond what I did yesterday for Search Engine Land. But Matt McGee beat me to it and found . . . mapspam on Kumo/Bing. He said he compared it to Live Search results for “locksmith” and found the results to be the same in both places.
He then questioned whether there was any “back end” update to results as opposed to just interface changes. I was explicitly told by Microsoft that there were algorithmic changes and upgrades beyond what’s going on with Live Search. But Matt found the same spam on the local results for Bing that he discovered on Live. Certainly a disappointment there. I’ll do my own checking around later on.
Here’s Matt’s screenshot:
Here’s the Live Search screen from the same search for Locksmith, New York:
On this particular search result it’s not clear (to me at least) whether these listings are true spam or simply a failure to properly identify businesses that actually exist at these addresses. It does look like spam however.