New Facebook Dir. Reveals Local Apps Bounty

Long before the iPhone apps store there was Facebook Apps. But with so many developers and apps the directory had become something of a mess. Whether inspired by the desire to simply make it more usable or influenced by the mobile apps stores modeled on iTunes, Facebook has improved its apps directory:

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Among other things it allows you to see more clearly is that there’s lots of local stuff in there . . .

Yellow pages (although there are more that didn’t show up in my search results):

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Maps

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Dining

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General local

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Events

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City guides

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An interesting question to consider is whether and/or how Facebook might seek to leverage (#wordkill) or translate these apps within its fast-growing mobile presence.

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2 Responses to “New Facebook Dir. Reveals Local Apps Bounty”

  1. AhmedF Says:

    I think the ‘# of Active Users’ pretty much sums it all up.

  2. Should Facebook Buy Yelp? « Screenwerk Says:

    […] The irony is that Facebook began life as a local site (organized around schools in specific places), yet it really has no local strategy or really good SMB ad strategy from what I know. But it still could be a huge force in local. (It does feature a lot of localized apps.) […]

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